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Hillary Chassin is a freelance communications consultant and strategist, specializing in beauty, fashion, and lifestyle products and services. She has experience developing and implementing public relations campaigns for large global companies as well as start-up, niche clients. Hillary’s clients have appeared in local and national print articles and television segments, and in online publications.
Hillary worked for The Estee Lauder Companies, the global leader in prestige beauty with more than 25 brands in 150 countries. While there, Hillary spent the majority of her time at Clinique Laboratories, LLC, the number-one prestige skin care and cosmetics line in the United States and one of the largest in the world with distribution in over 130 countries. As the Director of Global Communications, Hillary managed Clinique’s global markets and New York international team in all public relations, communications, and branding efforts including creating strategies and helping execute media outreach activities and events to promote skincare, color, and fragrance collections. In addition, Hillary spent time in domestic public relations at MAC working on promotional materials and media training, and as Interim Executive Director of Global Communications at La Mer. While at La Mer, Hillary developed a Market Launch Guide to direct teams in all aspects of launching the brand in a new market. Hillary also created a PR Managers Guide to provide public relations managers working in the international markets with an overview of the brand as well as a basic manual for the PR Manager role. Additionally, Hillary steered the New York international team in their long-term and day-to-day efforts.
Previously, Hillary founded HNS Communications, a public relations consulting firm specializing in the fashion and beauty industries. Prior to HNS Communications, Hillary was Vice President of theBalm, a prestige cosmetics line. Her responsibilities at theBalm included product and business development, public relations, implementing account management processes, and developing and managing the sales team. Before theBalm, Hillary worked in corporate communications for a consulting firm and enhanced her knowledge of consumer behavior and trends by working in the entertainment industry.
Hillary has a Masters of Business Administration from The Anderson School at UCLA and a Bachelor of Science in business administration from Georgetown University. Hillary currently lives in Washington, DC with her husband and 2 children.
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